Kazmir Malevich at the Guggenheim
Client: Solomon R. Guggenheim Museum
Project: Poster Design
Location: New York, New York
Date: Fall 2005
This student project called for a poster design of a real or fictitious event. A single main poster with a series of alternates to be displayed as an advertisement to the event. The Kazmir Malevich exhibit at the Solomon R. Guggenheim Museum was chosen as the event for the poster design. A past event with an interesting subject called for something as elaborate and eye catching as it’s subject.
The artist’s work as well as the architecture of the museum was chosen for visual impact. Identifying to the viewer not only the event location but also the work to be shown. The artwork is altered to work better with the ad, but remains significantly identifiable. The effect is a spotlight of shapes and color exploding for the minimalist architecture.
For the poster alterations, two different versions were made to be shown on lightly colored wall. The colors of significant elements in the design are changed to accommodate the altered background color.